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It's a new day, which means it's time for a new Yahoo! logo -- but unlike the company's "30 days of change" that kicked off in early August, this one is permanent, whether the internet likes it or not.
Yahoo! debuted its new logo on Wednesday night after toying with 30 different variations over the last month and soaking up the opinions of its users for each new attempt.
"We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products," explains Yahoo! Chief Marketing Officer Kathy Savitt in a brief blog post.
The unveiling also includes a short YouTube Video (embedded below) that shows how the new logo was crafted. Yahoo! has already rolled the new look out to its global properties, despite the collective "meh" from internet users thus far.
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